In conversation with Charlie Hourston and Sharon Brown



In conversation with Charlie Hourston and Sharon Brown

 

When the bond between mother and daughter is imbued with a joint sense of creativity and ambition, the resulting relationship is one that fosters inspiration and mutual-support. Charlie Hourston, the creative force behind Charlie Beads, and Sharon Brown, the founder of LOTTE.99, are a testament to this. With their creative flair, unwavering passion and keen instincts, they have each created successful businesses, reflective of their unique visions. Ahead of Mother’s Day, we sat down with Charlie at her California home to discuss her and her mother Sharon's creative journey and how their relationship has influenced their pursuits.



Can you describe the dynamic between the two of you? How would you characterise your relationship with one another?

We have always been very close; we actually live 10 minutes from each other! Mum is there for me no matter what and we've worked together on countless projects.

 

 

Can you share with us your creative process and where you draw inspiration from?

 

I draw inspiration from my mom’s closet. She's held on to many of her clothes from her 30’s and they're all so timeless. She's always had the best clothing. I can't help but steal elements from her style and wardrobe. Mom’s a rebel; she's inspired by history, classic design with a twist.



How has your relationship as mother and daughter impacted your creative pursuits?

I lean on my mom constantly for help, and she leans on me. For advice, ideas, inspiration… She's an endless treasure trove of creativity and she's always happy to share with me. Her style inspired a classic sensibility in me, and I like to think I keep her current!  



How do you balance the business side of your work with your creative vision and inspiration?

It's very blended and everything is constantly crossing over. When you love what you do, you never work a day in your life — right?!



Have you ever encountered creative blocks or periods of burnout, and how did you overcome them?

Absolutely. You just have to push through. Go to the beach, swim in the ocean, run, walk, yoga, travel. Give it time and it'll come back. Talking about burnout with my mom and friends always brings insight and a new perspective.

 

What lessons have you learned from each other throughout your careers?

"Write it down" and "Working for the good of the whole".



Can you share a particular project that you are especially proud of, and what inspired it?


I just spent the last four months rebranding Charlie Beads. It started as a passion project in 2020, picked up momentum, and became a real part of my life. It had gotten to a point where I needed to reinvent, and clearly outline what I wanted the brand to be. My mom was an integral part of this, helping me with my first cut and sew pieces, and running around downtown LA with me, from ateliers to fabric stores, constantly pushing me to be better.



What have you learned from each other's creative processes and approaches?


To talk in shorthand, and let the other person finish their thought.



Lastly, what message would you like to share with other mothers/daughters on this special day?

 

Listen with love and patience, and you will keep learning from each other. Every generation has something to teach and something to learn. And as Lorde says, "spend all of the evenings you can with the people you raised you."



Charlie Hourston - Charlie Beads

Sharon Brown - LOTTE.99 

 



In conversation with Charlie Hourston and Sharon Brown

 

When the bond between mother and daughter is imbued with a joint sense of creativity and ambition, the resulting relationship is one that fosters inspiration and mutual-support. Charlie Hourston, the creative force behind Charlie Beads, and Sharon Brown, the founder of LOTTE.99, are a testament to this. With their creative flair, unwavering passion and keen instincts, they have each created successful businesses, reflective of their unique visions. Ahead of Mother’s Day, we sat down with Charlie at her California home to discuss her and her mother Sharon's creative journey and how their relationship has influenced their pursuits.



Can you describe the dynamic between the two of you? How would you characterise your relationship with one another?

We have always been very close; we actually live 10 minutes from each other! Mum is there for me no matter what and we've worked together on countless projects.

 

 

Can you share with us your creative process and where you draw inspiration from?

 

I draw inspiration from my mom’s closet. She's held on to many of her clothes from her 30’s and they're all so timeless. She's always had the best clothing. I can't help but steal elements from her style and wardrobe. Mom’s a rebel; she's inspired by history, classic design with a twist.



How has your relationship as mother and daughter impacted your creative pursuits?

I lean on my mom constantly for help, and she leans on me. For advice, ideas, inspiration… She's an endless treasure trove of creativity and she's always happy to share with me. Her style inspired a classic sensibility in me, and I like to think I keep her current!  



How do you balance the business side of your work with your creative vision and inspiration?

It's very blended and everything is constantly crossing over. When you love what you do, you never work a day in your life — right?!



Have you ever encountered creative blocks or periods of burnout, and how did you overcome them?

Absolutely. You just have to push through. Go to the beach, swim in the ocean, run, walk, yoga, travel. Give it time and it'll come back. Talking about burnout with my mom and friends always brings insight and a new perspective.

 

What lessons have you learned from each other throughout your careers?

"Write it down" and "Working for the good of the whole".



Can you share a particular project that you are especially proud of, and what inspired it?


I just spent the last four months rebranding Charlie Beads. It started as a passion project in 2020, picked up momentum, and became a real part of my life. It had gotten to a point where I needed to reinvent, and clearly outline what I wanted the brand to be. My mom was an integral part of this, helping me with my first cut and sew pieces, and running around downtown LA with me, from ateliers to fabric stores, constantly pushing me to be better.



What have you learned from each other's creative processes and approaches?


To talk in shorthand, and let the other person finish their thought.



Lastly, what message would you like to share with other mothers/daughters on this special day?

 

Listen with love and patience, and you will keep learning from each other. Every generation has something to teach and something to learn. And as Lorde says, "spend all of the evenings you can with the people you raised you."



Charlie Hourston - Charlie Beads

Sharon Brown - LOTTE.99